The Kewpie Group 2030 VISION, formulated in December 2018, summarizes our aspirations for how we want to be in 2030, as we work to achieve the ideal of the Kewpie Group.
We cherish our founder's desire to "contribute to the health of our customers," and we have been delivering products such as mayonnaise and dressings to dining tables in this spirit. In this manner, we have spread a new food culture in Japan that was not common at the time of our founding—enjoying vegetables through salads.
We will propose these products not only in Japan but also to customers around the world, leading in the field of salads.
Moreover, we will strive to understand the individual expectations and needs of each customer even more deeply and provide products, information, and services that enrich their lives.
Our activities are supported by the blessings of society and nature. We will further promote initiatives to uphold sustainable societies and the global environment for future generations.
We will unite as a Group to promote the realization of the 2030 VISION and our aspirations.