Handling of Personal Information

The Company will use its customers’ personal information that it will acquire from such customers, for the following purposes:

1. (1)Implementing campaigns and questionnaires, as well as sending out and providing prizes and remuneration;
2. (2)Making announcements concerning products, services or events;
3. (3)Sending products, samples, documents or information;
4. (4)Performing services pertaining to sale, delivery, billing, payment, etc., of products or services;
5. (5)Providing and managing services for customers who have registered for a membership service;
6. (6)Implementing and corresponding regarding plant visits, taste-testing parties or events;
7. (7)Preparing statistical information through aggregating information such as age, address, and application history for or use history of the relevant services, in order to improve products or services, as well as to develop and market new products and services; or
8. (8)Responding to customers who make inquiries or comments with regard to products, advertisements or others (including sharing information of and dealing with inquiries, etc., with the body designated by the customers or found appropriate by the Company (including, without limitation, the Kewpie Group), depending on the details of various inquiries made by the customers).

The Company recommends that its customers register themselves for kewpie IDs in order to realize the enhancement of the customers’ convenience and the provision of more suitable services, within the various services provided by the Company.

In addition to the customers’ personal information in connection with the registration and use of the kewpie IDs that the customers have registered themselves for, the Company integrates, by means of the kewpie IDs: (i) the customers’ personal information generated through registration in the relevant services or via its use; (ii) the activity history within the Kewpie Mayonnaise Fun Club (access history to its website, purchase history of products or services, etc.); and (iii) the outcome of the inquiries implemented by the Company, in order to use the same for the following purposes:

1. (1)Certification of customers and management of customers’ personal information (including the personal information generated through use of the services) by means of kewpie IDs;
2. (2)Simplification of entering the registered information for kewpie IDs within the services;
3. (3)Integration of personal information per customer in order to use the same for the purposes below:
   • To obtain customer trends such as interests and tastes through integration and analysis of the customers’ personal information (the “Integrated Analysis Outcome”);
   • To propose personalized products by using the Integrated Analysis Outcome;
   • To deliver advertisements on the Company’s or any other company’s media by using the Integrated Analysis Outcome; and
   • To provide various contents pertaining to the provided services and to provide personalized products or recommendation services by using the Integrated Analysis Outcome.
4. (4)Use as data for learning in order to establish AI pertaining to enhancing the accuracy of the Integrated Analysis Outcome, improving the products and services or developing new products and services.

The Company will use its business partners’ personal information that it will acquire from such business partners, for the following purposes:

1. (1) Collecting information required for services and under agreements, greetings, correspondence and announcements;
2. (2)Fulfilling obligations and exercising rights pertaining to transactions;
3. (3)Making announcements with regard to products, services or events;
4. (4)Sending products, samples, documents or information;
5. (5)Implementing questionnaires;
6. (6)Implementing and corresponding regarding plant visits, taste-testing parties or events;
7. (7) Preparing statistical information through aggregating information such as age, address, and application history for or use history of the relevant services, etc., in order to improve the products and services, as well as to develop and market new products and services; and
8. (8)Responding to business partners who made inquiries or comments with regard to products, advertisements or others (including sharing information of and dealing with inquiries, etc., with the body designated by the business partners or found appropriate by the Company (including, without limitation, the Kewpie Group), depending on the details of various inquiries made by the business partners).

The Company will use its shareholders’ personal information that it will acquire from such shareholders, for the following purposes:

1. (1)Managing shareholders as set forth by laws and regulations such as the Companies Act and sending out items for distribution and benefit goods to the shareholders;
2. (2)Implementing and corresponding regarding plant visits, taste-testing parties or events; and
3. (3)Responding to shareholders who make inquiries or comments with regard to the Company (including sharing information of and dealing with inquiries, etc., with the body designated by the shareholders or found appropriate by the Company (including, without limitation, the Kewpie Group), depending on the details of various inquiries made by the shareholders).

The Company will use the personal information of its officers, employees, etc., that it will acquire from such officers, employees, etc., for the following purposes:

1. (1)Performing screening for recruitment of and administrative procedures for the people who have applied for recruitment or internships;
2. (2)Performing labor and employment management of employees and other procedures required by the Company for its business;
3. (3)Providing information and sending items for distribution to the family members of employees;
4. (4)Corresponding with, providing information to and sending items for distribution to retired employees;
5. (5)Responding to the officers, employees, etc., who made inquiries or comments (including sharing information of and dealing with inquiries, etc., with the body designated by the officers, employees, etc., or found appropriate by the Company (including, without limitation, the Kewpie Group), depending on the details of various inquiries made by the officers, employees, etc.,); and
6. (6)Making responses equivalent to item (5) above with respect to applicants for recruitment or internships.