Top Message
With an emphasis on the concept of
“love around the kitchen table,” we aim for
sustainable growth of society and our company,
through great taste, empathy, and uniqueness,
and by balancing social and economic value.
Representative Director
President and
Chief Executive
Corporate Officer
Kewpie Corporation
Since even before the emergence of the concept of sustainability, the Kewpie Group has been working to help solve issues in society in line with our founder Toichiro Nakashima's ambition of “contributing to society through healthier dietary lifestyles.” Today we have a future vision as described in Our Ideal and 2030 Vision, and with our Medium-term Business Plan for FY2021-2024 under the theme of “Transition to a structure that realizes sustainable growth,” we are focusing on redoubling efforts for society and the global environment. This fiscal year is the final year of the Plan, and we are preparing for it as an important year to envision the future under the new Medium-term Management Plan starting in FY2025.
For the Kewpie Group's sustainability activities, based on the Kewpie Group Basic Policy on Sustainability, we have identified six material issues relating to the UN Sustainable Development Goals (SDGs) and have established related targets. In FY2024, the halfway point for achieving the targets for FY2030, the Group will work as one to advance these initiatives.
Looking back, the business environment continued to be challenging in the fiscal year that ended November 2023, due to the impact of soaring raw material prices as a result of high international grain and energy prices amid continued weakness of the yen, and the impact of the spread of the highly pathogenic avian flu. To create social value even in this challenging business environment, we are promoting various activities under the themes of food sustainability and consideration for the Earth and the environment. Major initiatives include the launch of products under the banner of Green Kewpie, a new sustainable food brand with a focus on plant-based foods, the use of 100% recycled plastic bottles for some dressing containers (a first for condiments made in Japan), and generating electricity with biogas produced using food loss from mayonnaise production line changeovers. We have received various awards for these efforts.
Going forward, the Kewpie Group will proactively invest in the future to create both social and economic value, as well as sustainable growth for society and the company. For the future growth of the Group, besides proactively investing in operational efficiency in Japan and growth in the world, we will also proactively invest in five areas: human capital, brands, research and technology development, IT and digitalization, and sustainability. With regard to sustainability, emphasizing self-expressive benefits our brands bring, we would like to provide value that makes people feel good by owning and using the brand. The continued support from our consumers for being a company that creates social value also leads to profits that support our medium- to long-term growth. By returning those profits to our employees and other stakeholders, we can expand the virtuous cycle.