Before the concept of sustainability became widespread, the Kewpie Group was already engaged in the resolution of social issues based on founder Toichiro Nakashima’s desire to “contribute to society through healthier dietary lifestyles.” With “our ideal” and the 2030 VISION as our targeted future positioning, we will further advance efforts under the theme of “Change & Challenge” in our FY2025–2028 Medium-term Business Plan.

Within Kewpie Group's sustainability activities, we identified six material issues for sustainability based on the United Nations Sustainable Development Goals (SDGs), and have set targets for fiscal 2030. In our Medium-term Business Plan, we will proactively address issues related to food, health, and the global environment, based on the themes of collaboration, investment, and globalization.

In terms of contributing to the food culture and health, we will further broaden the appeal of salad through our SALAD FIRST initiative, which promotes the health and emotional value of salad throughout the world to further expand its popularity, thereby helping to extend healthy life expectancy of people everywhere. We will also proactively promote food education and social contribution activities that will bring smiles to faces of future generations. We also aim to realize a society that recycles resources by collaborating with other companies and local communities to eliminate food loss, and reduce and reuse plastic waste, both of which are global issues. We will continue to elevate our efforts in reducing food loss and transitioning towards recycling and adding value to the waste. We will strengthen our initiatives on plastic reduction and reuse on a global scale. Overseas, we have begun using bottles containing 30% recycled PET resin for salad dressing containers, and in Japan, initiatives have been launched to promote the recycling of used mayonnaise and salad dressing bottles (bottle-to-bottle).

Aiming for a sustainable society, the Kewpie Group has defined salads, wellness, and sustainability value creation domains, and will promote initiatives and investments from a global perspective to create social and economic value.

Sustainability Targets